Whenever someone makes a mistake, it’s mildly annoying, but when the mistake has a longer term effect on the brand of a company – it’s a problem. I logged into email this morning to see press alerts about the company I work for. As I’m responsible for all PR in and out of the company I was shocked to see a press release by another company about them supplying to us. With a quote from a senior member of the team and a description of our company that are both sooooooo wrong – I’m stunned. We are desperately trying to change the brand image of the company from one that sits in the guts of the IT boiler room, to one that is a serious player in the board room – and mistakes like this one today can only hamper my work.