Three Steps Forward, One Step Back

Whenever someone makes a mistake, it’s mildly annoying, but when the mistake has a longer term effect on the brand of a company – it’s a problem. I logged into email this morning to see press alerts about the company I work for. As I’m responsible for all PR in and out of the company I was shocked to see a press release by another company about them supplying to us. With a quote from a senior member of the team and a description of our company that are both sooooooo wrong – I’m stunned. We are desperately trying to change the brand image of the company from one that sits in the guts of the IT boiler room, to one that is a serious player in the board room – and mistakes like this one today can only hamper my work.

 Grrrrrrr!

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s