Recession bites

My company is actually doing quite well during the recession. The sales guys still bleat on about pipeline, leads and not getting enough from marketing, but we know the drill with all sales people, don’t we??
“Pick up the phone? Who? Me? I don’t do follow ups.” (they’re all the same wherever you go).
Our half year results got [...]

Read Full Post »

Back to reality

My last entry was July – an awful long time ago… The trip to New Orleans went well. A week of hard work, lots of drinking, live music, but very little sleep.
Back to the office for a week or two and then some vacation time. North Yorkshire with the boys. Fantastic cliffs, caves, rock [...]

Read Full Post »

Business travel

I am currently sitting on an American Airlines flight from Dallas to New Orleans, where I will spend six days. I left my house in Surrey at 0740 this morning for T3.
I have never been a fan of British Airways, preferring Virgin Atlantic for transatlantic flights, but today’s travel with American changed my opinion. [...]

Read Full Post »

I can’t believe

It’s been almost a month since my last blog…hmmm, why does that feel like it should be a confession?
It’s been an interesting month, to say the least.
My sister got a new job and now lives in Bermuda. Yes. Bermuda. She’s working and partying hard. It’s great news. I really miss her…really.
My job is going well. [...]

Read Full Post »

Marketer vs marketeer

I did a degree in marketing, I’m a marketer.
But, there are many people out there who refer to themselves marketeers.
Marketeer to me is an insult – I decided to find out what others think and here’s what I found:
http://en.wikipedia.org/wiki/Marketeer

Read Full Post »

Challenge

So, for the long weekend my boss asked me to think about new and exciting ways to do more lead generation for our company. It’s Easter Monday today and so far, I’ve not given work a single thought, until now. When I think about the conversation I had with him, I’m left feeling more than [...]

Read Full Post »

RANT! Marketing…

IS NOT…
lead generation alone
fun if your company doesn’t invest in it
the colouring in club (yes, that’s in there to make a couple of friends laugh)
trivial or fluffy
successful if you only have one discipline in your mix

Read Full Post »

Crossroads

I’ve reached one.
What I need now is a clear path forward. That’s where it all falls apart.
I know what I want, I know it’s possible, but the road to achieve it is long and has many twists and turns in it.
In the short term, what do I do? Is the long term vision actually achievable [...]

Read Full Post »

Use of the English language

I’m not the most eloquent person in the world. I don’t claim to be an expert on the English language or its grammar, but I know when something is wrong. Here’s an example of “type and click” emailing and why we should all review what we’ve written in the context of who we are writing [...]

Read Full Post »

Three Steps Forward, One Step Back

Whenever someone makes a mistake, it’s mildly annoying, but when the mistake has a longer term effect on the brand of a company – it’s a problem. I logged into email this morning to see press alerts about the company I work for. As I’m responsible for all PR in and out of the company [...]

Read Full Post »